Ascension’s transition to a unified identity is explored in a new feature about Chief Marketing and Communications Officer Nick Ragone by PR Week, a leading publication on marketing, PR and communications strategy.
When Nick was approached in 2014 about giving up his position leading a PR agency in Washington, D.C., to move to Ascension and St. Louis, he wasn’t interested in a new job. That changed when he learned about Ascension and its Mission.
“Ascension’s dedication to helping those in poverty struck a chord with Ragone, plus the opportunity to shape the brand of one of the largest healthcare organizations in the country,” PR Week says.
Under his leadership, Ascension’s marketing and communications function has grown in both scale and scope, as Ascension has transitioned from presenting a relatively quiet public presence to an taking a more active public role in leading the transformation of healthcare in the United States. Part of that transition has supported by building a more connected national marketing and communications function.
“Nick has helped transform our comms function into a truly integrated marketing team,” Ascension President and Chief Executive Officer Anthony Tersigni tells PR Week. “Ascension stands for providing personalized and compassionate care in every one of our communities, and Nick and his team are helping bring that message to all those we serve.”
The article goes on to discuss Ascension’s recently announced move to a unified national brand in the communities it serves.
“Ascension is only in the beginning stages of its nationwide push,” PR Week says. “The organization began the process in Michigan and Wisconsin, but 22 states still remain. The rebranding campaign includes TV spots introducing the organization’s name and tying it to the local hospital’s brand, along with direct mail and online marketing to the same effect.”
Click here to read the PR Week article.
